Mastering the Arabic User Experience Design
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The most effective Saudi brands recognize that customers don't distinguish in terms of mediums. My financial client saw a substantial increase in potential customers after we unified their formerly separate platforms.

Through detailed analysis for a store chain, we discovered that messages delivered between night time significantly surpassed those sent during standard business hours, achieving substantially better open rates.

Assisting an electronics retailer, we identified that their normal transaction flow was causing avoidable problems for Saudi users. After executing tailored improvements, their process dropout frequency dropped by over a third.

A while back, I was sitting in this luxurious office in Riyadh (you know, one of those places with the glass walls and overpriced modern art), agreeing as an agency assured me the world. Six months and 50,000 SAR later, our traffic had increased by a whopping... wait for it... 3%. Not exactly the return I was expecting! ‍♂️

  • Explicitly indicate which language should be used in each form element
  • Dynamically change keyboard language based on field expectations
  • Place input descriptions to the right side of their connected inputs
  • Verify that error notifications appear in the same language as the required input
  1. Cultural expertise - This is ESSENTIAL and often ignored. Saudi consumers respond to completely different approaches than Western audiences. The top marketing firm will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to communicate effectively with the Saudi demographic you're targeting.

If you're creating or revamping a website for the Saudi market, I strongly recommend working with designers who really grasp the nuances of Arabic user experience rather than simply adapting Western designs.

Let me tell you, I've been through the frustrating experience of hiring the wrong marketing agency TWICE before at last finding one that generated results. Trust me, it's a error you don't want to make when establishing your brand in Saudi Arabia's challenging market.

After my pricey education in what DOESN'T work, I've realized that finding the top marketing partner isn't about who has the most impressive office or the slickest presentation. It's about outcomes, communication, and understanding the unique Saudi market.

Using detailed analysis for a shopping business, we identified that content published between 9-11 PM dramatically outperformed those published during typical prime times, producing 143% higher response.

  1. Transparent reporting systems - My biggest annoyance with my previous agency was the smoke and mirrors around results. Now we get consistent reports that actually make sense, showing exactly what's succeeding and what isn't.

During a marketing workshop in Al Khobar last month, I was astonished when a business owner told me he was paying 5K SAR monthly to his "Best Digital Marketing Agency In Saudi Arabia expert" who turned out to be a university student running campaigns from his bedroom! No judgment on hardworking students, but formal training and training matter enormously in this field.

The journey to finding the premier digital firm in KSA isn't simple, but getting it right will transform your business results. Just make sure you take advantage of my mistakes rather than making your own!

I chuckle when clients insist they're using the "latest" digital marketing approaches but haven't updated their approach since 2022. The marketing ecosystem has changed significantly in just the past 12 months.

In my previous project for a investment company in Riyadh, we found that users were frequently clicking the wrong navigation items. Our eye-tracking demonstrated that their focus naturally moved from right to left, but the important navigation components were located with a left-to-right emphasis.

Last month, I was advising a prominent e-commerce company that had invested over 200,000 SAR on a impressive website that was converting poorly. The reason? They had simply translated their English site without accounting for the basic experience variations needed for Arabic users.

A apparel company experienced a ninety-three percent improvement in handheld purchases after executing these improvements:

  • Streamlined data entry
  • Thumb-friendly navigation
  • Simplified purchase process
  • Reduced waiting durations

  • Team members with professional digital marketing credentials

  • Specialized departments (not one person doing everything)

  • Proper project management systems

  • Experience with Saudi regulations and legal requirements

Our studies has shown that Saudi consumers specifically seek these trust signals:

  • Local office information
  • Regional approval symbols
  • Comprehensive exchange processes
  • Riyal costs with full shipping calculations

Key improvements included:

  • Including preferred Saudi payment methods like STC Pay
  • Reducing location information for Saudi addresses
  • Providing Arabic localization throughout the checkout experience
  • Presenting arrival times tailored to Saudi regions